collapse of distinction between real and simluated.
not necessarily made by artist.
Plays with own status.
Plays with status of Producer.
Embraces Consumer Culture.
Embraces Popular Culture
Is often a polished product.
Period After WW2
Domination of Society by communication technology.
Consumerism central to society
Identity constructed in acts of consumption.
Societal roles fluid.
Jean Baudrillard – The Consumer Society: Myths and Structures(1970; 1998 reprint; Sage Publications, London)
The proliferation of information technology alienates man from real lived social existence, forcing him to enter a new media induced reality known as hyper-reality: hyper-reality is characterised by the collapse of the distinction between the real and the simulated and the predominance of the simulacrum.
“The concepts of ‘environment’ and ‘ambience’ have undoubtedly become fashionable only since we have come to live in less proximity to other human beings, in their presence and discourse, and more under the silent gaze of deceptive and obedient objects which continuously repeat the same discourse, that of our stupefied power, of our potential affluence and of our absence from one another”(Baudrillard, 1970, 29)
“(O)bjects are categories of objects which quite tyrannically include categories of persons. They undertake the policing of social meanings, and the significations they engender are controlled. Their proliferation, simultaneously arbitrary and coherent, is the best vehicle for a social order, equally arbitrary and coherent, to materialize itself effectively under the sign of affluence” (Baudrillard, 1976, 413)